Last 13 weeks · Aug 4 – Nov 2, 2026
How well are we being heard inside and outside?
Reach, engagement and sentiment across eight channels — from the employee newsletter to press coverage.
Inside
Internal communications
Employees reached
3,412
+4.1%(improving) vs. previous period88.6% of 3,850 headcount
Avg. engagement rate
46.2%
+2.8%(improving) vs. previous periodOpens, reads & reactions
eNPS
+32
+6.0%(improving) vs. previous periodAutumn pulse survey, n = 3,003
Outside
External communications
Total reach
1.84M
+12.6%(improving) vs. previous periodWeb, social, press & email
Avg. engagement rate
4.7%
+0.6%(improving) vs. previous periodWeighted across channels
Positive press share
71%
-3.2%(declining) vs. previous periodOf 412 media mentions
Communication output per week
Pieces published outward (above the line) mirrored against messages sent inward (below).
OutsideInside
Channel scorecard
All eight channels side by side for the reporting period.
| Channel | Direction | Source | Reach | Engagement | vs. prev. |
|---|---|---|---|---|---|
| Email newsletters | Inside | Staffbase | 3.6K | 58.4% | +3.1%(improving) vs. previous period |
| Intranet / SharePoint | Inside | SharePoint | 3.2K | 41.7% | +5.6%(improving) vs. previous period |
| Chat (Teams / Slack) | Inside | Teams + Slack | 3.4K | 36.9% | -1.4%(declining) vs. previous period |
| Employee surveys | Inside | Culture Amp | 3K | 78.0% | +4.0%(improving) vs. previous period |
| Website | Outside | GA4 | 486.2K | 61.3% | +9.8%(improving) vs. previous period |
| Social media | Outside | Native APIs | 1.1M | 3.9% | +14.2%(improving) vs. previous period |
| Press / media | Outside | Meltwater | 214.8K | 71.0% | -3.2%(declining) vs. previous period |
| External newsletters | Outside | HubSpot | 18.6K | 34.2% | +1.9%(improving) vs. previous period |